the magnate, the analyst, the stockholder and the floating repugnance.

How very striking it was---this--this--"floating repugnance", and Masha Oreck, the analyst at my dinner, I was trying to take a picture of but one of her eyes, behind the very doleful unflowered funerary paint job of her optical.

She was telling me not to think in terms of success and failure, and I was thinking such a metric was usually proportional to the bottom line, but she was finding a new metric, a way to have a kind of sustainability even in times of failures, marketing mishaps and so forth, the blithely unapologetic American spirit of German beer.

It was something about stringing together a program of good days, and those, properly quantified, defined appropriately, would be osmotic of a kind of electromagnetic pull of something on the order of success.

I had talked to our chief shareholder, that's where the nomenclature came from: "floating repugnance" his label for our product line, and me thinking, were he so disinterested in the core business, he must be some kind of outside-influence, Pharoah, wholly unconcerned with but everything except counting his money we made from so many people he abjectly hates, detests, and longs to repudiate in other formats.

Masha Oreck was trundling our whole metric of success, meanwhile, the rich passionato was only about his dividend.  We were even gonna have a podcast, and these disparate forces pulling at us, this way and that, and Marketing screaming about brand identity.

I could hit them all with a hammer, maybe.


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